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Investor presentation

Helping IT companies get and keep new happy customers.

Win the deal. Carry the knowledge forward. Grow the customer.

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The problem

Technology experts should not have to sell with opinions.

IT service companies are experts in technology—not necessarily marketing or sales.

Clients need real information about their IT before they can confidently make buying decisions.

Sales teams need a way to create opportunities and shorten complex project and contract cycles.

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The solution

A platform that turns customer data into clear next steps.

Save money

One platform can replace the cost and friction of several disconnected tools.

Make money

Market and sell with real evidence, not assumptions.

Use real data

Create understandable reports that surface useful customer opportunities.

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Buyer journey

From first scan to ongoing customer growth.

01 IT company creates a landing page
02 Prospect scans their network
03 Sales conversations are booked and won
04 Customer knowledge stays in one place
05 Ongoing insights create the next opportunity

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Market validation

A sizable market with a familiar pain.

43,000Estimated U.S. IT service companiesInforma Research

71%of IT service companies describe sales and marketing problemsKaseya State of the MSP 2026

2,000Initial serviceable market target5% of U.S. market

500Target customers by end of Year 3Haladris market share

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The value ladder

Four products. One IT service customer journey.

Free

MSP Skool

Community, training, peer support

Low-friction entry

$50 / month

Marketing Toolkit

CRM, automations, ready-to-use marketing packs

Demand generation

$300 / month

Sales Frontier Pro

Agentless discovery, risk evidence, executive reporting

Sales enablement

$25 / user / month

Stash

Structured documentation that grows with the customer

Operational system

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Growth plan

Paid acquisition starts the flywheel. Community makes it compound.

$245K

planned paid acquisition over 36 months

60 / 40

Facebook / Reddit budget mix

4 → 72

modeled monthly organic signups, launch to month 36

$16–$35

target free-community signup cost

Events and partnerships include Right of Boom, MSP Expo, and MSP Summit.

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Our team

Built by people who know the MSP market and the product work behind it.

Steve Haviland

Founder

Two decades growing a managed IT service provider across three markets. Focused on MSP tools for marketing, sales, and service.

Abenezer Abera

Software Engineer

Focused on scanner technology, with experience in AI, cybersecurity, NLP, and scalable product development.

Matthew Basan

Software Architect

Focused on the web application, AI, reporting, and third-party integrations.

Jill Trinidad

Community Marketing

Focused on growing MSP Skool and building adoption for paid products.

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Wichita Falls impact

A high-margin technology company built and exported from Wichita Falls.

$1.5M

three-year payroll

$252K

spent supporting other businesses

500

customers served by Year 3

Haladris retains skilled people, creates durable technology capability, and helps build the kind of software-company experience that creates the next local businesses—not just the next local jobs.

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Financial outlook

The plan reaches profitability while funding growth.

$52.9KYear 1 revenue

$258.3KYear 2 revenue

$1.16MFY2029 revenue

$466KFY2029 net profit

First positive operating month: July 2027. Profitable fiscal year: FY2028. The forecast assumes a founder-led, contractor-heavy early team and marketing spend that ramps from $35K in FY2027 to $120K in FY2029.

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The ask

$25,000 plus in-kind services.

Funding customer acquisition, content, and community activation to build a repeatable national growth engine from Wichita Falls.

MSP Skool has 190 members and growing.

Marketing Toolkit, Sales Frontier, and Stash are completed products.

Presentation map

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